Logo design, logo designer | Logo of the month #4

39 spot-on reader comments to “Logo of the month #4”

1. Dawud Miracle, on February 13th, 2007 said:

   I love it. The coloring, the styling - everything. Can see it easily as a website logo. Great work.

2. Eric Karjaluoto, on February 13th, 2007 said:

   Hi David,

   Thanks for featuring the SinkIt logo. I think that Peter (the designer of the logo) did a great job with it. It was one of his first projects at our studio and it turned out well.

   I’m always happy when a logo is workable in a variety of circumstances. This one can readily be used on the company’s products, on their website, and in even very small settings (such as the golf ball) and still remain usable.

   Thanks again for showing the logo, and best wishes with the blog! :-)

   Cheers,

   Eric

3. Chris, on February 13th, 2007 said:

   That is a great logo, you can feel the ball in motion.

   Of course, when you’ve played as long as I have, you’ve stopped a few in that position as well :-)

4. Peter Pimentel, on February 13th, 2007 said:

   Thanks guys! I’m flattered. Sinkit’s logo is one of my favorites.

5. David Airey, on February 13th, 2007 said:
   Glad you like it too, Dawud.

   Well Chris, the weather might be bad but you’re in a great country for golfing. It’s not really my sport. Perhaps when my bones tell me to stop playing football.

   Eric, Peter, you guys at smashLAB are doing some things I’m liking a lot. Looking forward to your Design Can Change project. Keep me posted.

6. Beth Ellen, on February 13th, 2007 said:

   I really like seeing the sketches. The logo is very effective.

7. David Airey, on February 13th, 2007 said:
   Hi Beth, I like seeing sketches too. It gives you a little insight into the thought process behind the final outcome.
8. Pinksy, on February 13th, 2007 said:

   I like the idea, but without wanting to sound facetious, I can’t help thinking that it looks like “stink it” at a fleeting glance…

9. David Airey, on February 13th, 2007 said:
   Every opinion’s a valid one Pinksy.

   I don’t smell it personally, but cheers for the comment.

10. Ed Roach, on February 14th, 2007 said:

    I have to join in this love-fest. Very nice. Some of the comments bring to the surface some problems I also see from young designers. Not doing thumbnails with paper and pencil is one of them. Also their reluctance to do custom typography. I think it’s sad to rely solely on existing fonts.
    When I’m developing a new logo I strictly work in black and white. Once I achieve the solution then I move on to colour.

    Your sketches show your passion for what you do. This is a fun business.

11. Susan Jones, on February 14th, 2007 said:

    love IT.
    heeeeeeee

12. Nathan Nash, on February 14th, 2007 said:

    Those are all very clever kudos to the people that made them. It’s true though, sometimes it’s much easier to let imagination flow from a pencil.

13. David Airey, on February 14th, 2007 said:
    Exactly Nathan, relying on a computer to churn out as many ideas as possible is the wrong way to go. Step back from the computer.

    The fastest way for me to generate ideas is definitely from my brain, through a pencil and onto paper.

    You don’t even have to be good at drawing. It’s all about the ‘idea’. Besides, the more you sketch, the better you’ll get. I’ve heard some people wrongly assume that being good at drawing / sketching / painting is a gift. It’s not. It’s patience and practice. Lots of practice.

14. Pinksy, on February 14th, 2007 said:

    David, it’s obviously just the way my warped mind works. Ignore me!

15. Dave Lilly, on February 14th, 2007 said:

    WOW! Yeah. It’s THE crucial moment in golf. “Is it going to drop?” Way to make it so interactive! -like your own logos, Dave. There is so much suspense! Hiding imagery in your logo, so clever! That’s my dream and passion is to be that good. GREAT WORK and comments!!

16. Roni Gray, on February 15th, 2007 said:

    Simple, eyecatching, clever.

    Can see the ball dropping into the hole.

    deserves an award!

17. Montoya, on February 15th, 2007 said:

    Wow, that’s cool stuff. I also like how the negative space on the “i” prevents the logo from being read as “sin kit,” which is a problem with a lot of the sketches. I think they chose the best option by far, and the shape of the letters themselves looks bold and sporty at the same time.

18. Blip, on February 21st, 2007 said:

    Great solution, well done, works, makes sense. If I were to find a peeve, it would be that the typeface seems to me a little bit too technical and less sports-like (whatever that might be). What’s with the paper exactly? Like that a lot.

    update > looked at the website. The thing is actually quite technical.

19. Tara Roskell, on March 25th, 2007 said:

    Nice logo, I especially like to be able to see the preliminary sketches. Its a way I always start too, although like you say a lot of new designers seem to have abandoned the good old pencil, its something I have blogged about too.

20. Logo design sketches that don’t work : Creative Design ::, on April 6th, 2007 said:

    [...] you want to see an example of how sketching helps you arrive at a great idea then take a look at the process behind smashLAB’s Sinkit logo (one of my logos of the [...]

21. lahure_dai, on May 13th, 2007 said:

    very good logo

22. Dennis, on June 7th, 2007 said:

    Just to mention some more nice logos, I still like
    - the Sun Microsystems logo (http://www.sun.com/)
    - and the logo which “The Cure” used on their album “Wish” (see http://www.thecure.com/discography/?AssetID=655372).

    Although I’m not a designer myself, both logos are what I consider “complete”. You never have to redesign them.

23. Deron, on July 17th, 2007 said:

    Very clever. Might just be since I’m addicted to golf, but this might be one of the best most creative logos I’ve seen in a while.

24. David Airey :: Creative Design ::, on July 17th, 2007 said:
    Dennis,

    Thanks for your thoughts, and apologies for the late reply.

    Deron,

    The great thing about this logo is that you don’t have to be addicted to golf to see how good it is. Glad you like.

25. Laura, on August 16th, 2007 said:

    Hey,

    I really like this logo, its very creative and really says alot without being over the top. Well done :)

26. Anush-Logo Design, on September 28th, 2007 said:

    simply impressed…you did real hard work to make this logo “A LOGO OF THE MONTH ” :)

27. Lindsey, on November 13th, 2007 said:

    Great logo, awesome to view those sketching processes.

28. David Airey, on November 15th, 2007 said:
    Laura, Anush, Lindsey,

    They really did a great job with this one, and it’s always good to see some sketches.

29. Bambam, on November 21st, 2007 said:

    Quote/ “All great logos should work in black only, without the need for colour. This is a point that’s missed on so many logos I see nowadays.” /EndQuote

    Wait a minute, Sinkit logo’s in red. Does that mean it isn’t great? Most of the logos here, including yours, are two toned at least, and hardly black-dominant. But I could be misreading this. Maybe the statement above just needs a little clarification…

30. Peter Pimentel, on November 24th, 2007 said:

    Hey Guys,

    Just thought I’d let everyone know that the Sinkit logo won a Merit for Best Logomark at this year’s Lotus Awards in Vancouver. We are really happy to be recognised by our peers and admidst stiff competition from Vancouver’s biggest and brightest advertising and design agencies.

    Cheers!

31. kristarella, on November 28th, 2007 said:

    Bambam - I think when David says “black only” he means black ink only, which would include grey tones when printing. Now that David has added his personalised logo to his comments, even in this comment thread you can see that it works well in shades of grey. The Sinkit logo is also shown in grey above. Where as multi-coloured logos that depend on the colours to convey the message may not be as effective.

    p.s. David I got an enormous number of emails from your blog today, including Bambam’s comment. Normally that’s fine because I subscribe to comments, but I haven’t commented on this post, nor do I remember ever reading it. I think something has gone awry with the subscribe to comments plugin. I’ll unsubscribe if it continues; hope you get a minute to check it out.

32. Brian Yerkes, on March 25th, 2008 said:

    Hey David,

    Some broken images above in this post

    Brian Yerkes’s last blog post..All Designers Must Have This

33. David Airey, on March 26th, 2008 said:
    Kristarella,

    Thanks very much for answering Bambam in my absence. Only now have I realised you left this comment when I was away in India - sorry for the late response! My apologies also, for the emails you received from my blog, even though you hadn’t subscribed to certain posts. I’ve had the same thing happen to me from other blogs (mainly that of Chris Garrett), and I’ve been unsure why it happens. Here’s hoping the issue hasn’t repeated. If it has, I’d greatly appreciate you letting me know.

    Brian,

    Good of you to tell me of the broken image links. I must’ve missed those when transferring to and from the .co.uk domain. Cheers buddy.

34. kristarella, on March 26th, 2008 said:

    No worries David :)
    I enjoy the conversations on blogs… sometimes I butt out to try not to be a know-it-all, but I knew you were away so I thought it was appropriate.

    Nope, haven’t gotten any crazy emailing since then. Who knows why these things happen? I’ve been getting a lot of spam making it through my photoblog filter over the last few days - I guess these technical issues come in fits and starts.

    kristarella’s last blog post..Top GIMP tutorial sites

35. David Airey, on March 26th, 2008 said:
    Good to know you’ve not received any more, and never worry about answering a question someone asks in my blog comments. I’m always thankful when that happens, and more often than not I learn something too! ;)
36. Nugroho Pratama, on May 2nd, 2008 said:

    nice material for the namecard; i wonder what are those? by the way, i think it is a good decision to separate sink and it since if they are together you can read them as sin kit; you wouldn’t have that would you?

    Nugroho Pratama’s last blog post…UU Information and Electronic Transaction

37. cristina, on May 3rd, 2008 said:

    excelente trabajo!!

38. David Airey, on May 5th, 2008 said:
    Hi Nugroho,

    I’m not sure what material has been used for the stationery, but agree it leaves a good impression.

39. khalil nabbout, on October 20th, 2008 said:

    mm ,how nice ,the ball is about to fall in the hall,thats soo nice ,and well executed

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